Approach

• Four European media experts (marketing and communication agency, TV production company, TV content distributor, consulting company) founded APPEAR and therewith combined their extensive media and communication expertise in order to reach optimum project results.

• The aim of APPEAR is to introduce four EU-funded medical research projects to a broad public.

• APPEAR addresses European citizens, policy makers, patients and the scientific community.

• For the first time, classical PR and the production of image films as well as their distribution to worldwide broadcasters are combined within one project.

• APPEAR is a Specific Support Action (SSA) within the LifeScienceHealth priority of the Sixth Framework Programme of the EU, funded over its duration of 18 months.