APPEAR 

In this section, you will find information about APPEAR’s…

Approach: APPEAR introduces EU-funded medical research projects to the European public by combining classical PR and the production and distribution of image films.

Activities: APPEAR develops a customised communication strategy for each medical research project and raises public awareness by producing high quality films and distributing them to international TV stations for broadcast.

Results: Since the project launch, the APPEAR members created individual communication strategies and plans for the medical research projects. Furthermore, the film production was terminated successfully and the four image films have been presented to international TV stations at MIPCOM (the world's audivisual content market) in Cannes .

Partners: The four European media experts AIDnetworks, BROADVIEW TV, german united distributors and TESEO founded APPEAR and combined their extensive media and communication expertise.